A guide to the best PR tools for 2019 — better writing edition
This is the second in a series of important PR tools that will help in content marketing, social media and media contact. The derive from the contention that the top online PR tools are very helpful. But if the content isn’t readable, and contains extra verbiage, repeated and unnecessary words, then all the PR strategy in the world won’t help it.
The ideas are based on excerpts from my forthcoming book, How to be a better online writer overnight. Some of its essential lessons are here. Follow this series and it will help you in whatever content or copy that’s created. Useful guides are also the AP Style in the U.S. and CP Style in Canada.
PR Tool #1: eliminate in, at and located in
In most writing, locations are mentioned, especially when it involves media contact. Apart from using fewer words to describe locations, it’s also worth studying what are the proper abbreviations for states, cities and provinces. There is even a correct way to refer to the U.S. The first reference is United States, the second is U.S. Never the United States of America in writing for earned media.
