More PR Tools: Come on Ontario doctors, how can you advise the population with such sloppy writing?

Richard Rotman
4 min readDec 23, 2020

I am continually amazed at how first rate organizations like the Ontario Medical Association pay good money to newswires to distribute such flawed news releases. The copy below commits numerous fundamental errors, including word repeats that can easily be avoided. Here’s how:

Headline

Original

Staying safe — Top 10 things Ontario doctors are asking you for this holiday season (15 words)

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Richard Rotman

The PR Writer, author of How To be A Better Online Writer Overnight (http://theprwriter.com)