More PR Tools: Get rid of ad jargon in headlines and press releases — it’s never used

Richard Rotman
4 min readOct 20, 2020

In this edition of PR Tools, once again, you need not look long and hard to find press releases crying out for basic edits and reduced word counts. Easy-to-correct mistakes abound in these two news releases, one from Canada’s newswire.ca today and the other from prnewswire.com in the U.S. in the next post. Let’s take a look:

I.

Original Headline

Customers Can Now Get Same-Day, On-Demand Delivery of Pet Essentials from PetSmart, Powered

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Richard Rotman

The PR Writer, author of How To be A Better Online Writer Overnight (http://theprwriter.com)